![]() The YouTube Reader is the first full-length book to explore YouTube as an industry, archive, and cultural form. As the fastest growing site in the history of the Web, YouTube promises endless new opportunities for amateur video, political campaigning, entertainment formats, and viral marketing-a clip culture that has seemed to outpace both cinema and television. With more than seventy million unique users a month and approximately eighty million videos online, this brand-name video distribution platform holds the richest repository of popular culture on the Internet. YouTube has come to epitomize the possibilities of digital culture.
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